A leading global provider of weight loss products and wellness programs partnered with NuWare to overcome severe limitations in its ATG eCommerce platform related to content updates, personalization, and marketing agility.

The existing setup lacked a robust content management system (CMS), forcing the client to rely on technical teams for every change, from updating promotional banners to introducing new offers. Each update took nearly 50 hours of manual effort, creating long release cycles and missed business opportunities.

NuWare’s goal was to enable ATG Business Control Center (BCC), the merchandising and content management component of ATG, to provide the client with self-service control, agility, and real-time personalization capabilities for its digital storefronts.

The client’s eCommerce environment was built on an older ATG version without an integrated content management system, resulting in limited control and operational inefficiencies.

Key Challenges:
1. No Content Management Setup:
The client had no dedicated CMS within the ATG framework to manage website content and promotions.

2. High Manual Effort:
Each content or asset change required about 50 hours of technical effort to push live, delaying campaign rollouts.

3. Dependence on Technical Teams:
Marketing and business users were unable to make content updates independently.

4. No Personalization Capabilities:
The site lacked personalized content delivery based on user behavior or preferences.

These issues hindered agility, delayed releases, and limited the client’s ability to engage customers effectively.

NuWare conducted a comprehensive assessment of the client’s ATG eCommerce setup and implemented ATG Merchandising (BCC) across all environments — from development to production, enabling a modern, scalable content management and personalization framework.

1. End-to-End ATG Merchandising Implementation

• Installed and configured ATG Merchandising (BCC) progressively across all environments.
• Established robust build and release management configurations to ensure consistent deployment across Dev, QA, and Production.

2. Workflow and Repository Configuration

• Defined and customized ATG workflows for efficient content approvals and publishing.
• Configured repository mapping and agent setup to streamline content synchronization across environments.

3. Data Migration and Version Control

• Executed data migration and import for ATG and customized versioned repositories.
• Ensured all content and assets were centrally managed through BCC with version tracking for auditability.

4. Agile Delivery Model

• Adopted Agile methodology to enable iterative delivery, faster feedback loops, and improved collaboration between business and technical teams.

• Technologies: Java/J2EE, ATG 2007.1, ATG Merchandising, HTML, jQuery, Dojo, AJAX
• Database: Oracle 10G
• Application Server: JBoss 4.0.3SP1
• Development Methodology: Agile

NuWare’s successful setup of ATG Merchandising transformed the client’s digital operations, empowering marketing and content teams with full control over content delivery and personalization.

1. Complete Marketing Autonomy

• Business users gained the ability to manage content, assets, and promotions independently through BCC.
• The need for developer intervention was eliminated for most marketing activities.

2. Significant Time Reduction

• Reduced the time for any content or asset change; such as promotions, banners, or scenarios, from 50 hours to just a few minutes.

3. Enhanced Personalization and Agility

• Introduced dynamic, personalized content delivery based on user behavior, preferences, and engagement history.
• Enabled faster rollout of promotions, improving campaign responsiveness.

4. Improved Customer Experience and Retention

• Continuous content updates, personalized offers, and improved agility led to increased customer engagement, acquisition, and retention.

5. Streamlined Multi-Environment Management

• Automated release processes ensured faster, error-free deployments across all environments, from staging to production.

Category	Impact
Content Management Efficiency-	50+ hours reduced to minutes through automation
Marketing Agility-	Real-time updates and self-service content control
Personalization-	Dynamic, user-centric content delivery
Customer Retention-	Improved engagement through faster and targeted updates
Operational Efficiency-	Reduced dependency on technical teams and quicker go-live cycles

• • Proven success in ATG Business Control Center (BCC) setup and customization.
• • Strong track record in eCommerce modernization and personalization frameworks.
• • Agile delivery model focused on speed, precision, and user empowerment.
• • Deep understanding of marketing operations and business process integration.

By implementing ATG Merchandising, NuWare empowered the client with complete control, flexibility, and personalization capabilities, transforming its eCommerce operations into a dynamic, marketing-led digital ecosystem that drives engagement, efficiency, and growth.